The Solution
Salesforce Sales Cloud was implemented to give the client a solution designed to help them facilitate business growth and increase customer satisfaction. This solution allowed the client to create a database of in-depth customer information and data, which the client utilized to evolve their sales strategy to meet customer’s changing needs, creating a personalized customer experience.
Opportunity Management and Lead Management were also implemented to assist the client’s sales team and streamline operations. With Opportunity Management, the client’s sales team can view critical details of customers, competition, and deal stages. With mapped out, sales information sales associates could clearly understand customer’s activity and ongoing deals, giving them insight into what moves they need to make next to win. Opportunity Management also allows the client to customize the application to reflect their sales and forecasting stages. Lead Management gave the client a rich timeline with the most up-to-date contact information, enabling sales associates to see where a marketing campaign lead came from, making it easier for them to convert more leads faster.
The continuous integration (CI)/ continuous development (CD) process was implemented to update the client’s system, break down silos between developers, and create synchronicity. CI/CD bridges the gap between developmental and operational teams by forcing them to create automation in all stages, from building to testing and developing applications. A centralized record was made for requirements allowing developers to access requirements without using a different application. A specific developer was also assigned to merge the feature branch to the main code branch at the end of each day, ensuring that all updates and data were saved correctly with no overlapping. All of this combined allowed developers to know what they should specifically be working on and what the rest of the team was working on, breaking down data and department silos.
Lastly, Salesforce1 was implemented, allowing developers to quickly and easily create applications without coding from scratch because many items can draw on prebuilt Lightning Components. The mobile application also enables application development and data exchange through APIs, enabling applications built on different code bases to interact without conflict or shared data, letting developers create critical apps without the hassles associated with typical application development.